Etsy is a popular and leading online marketplace that sells vintage and handmade items. The best part of this portal is that it comes with a vast customer base. Hence, selling on Etsy is one of the ideal things for you to do and get your products to people who are interested in it.
However, selling your products on Etsy can be a rollercoaster ride! You might start off well, but eventually, you might notice that the sales are reducing or you can even hit a plateau. Are you resonating with this? If yes, you can try ample things to move yourself out of this slump and successfully run your Etsy shop.
So, are you thinking about how to increase Etsy sales? If yes, then this article can help you. Here we will focus on some smart hacks that will help you maximize your Etsy sales. Hence, you can end all your worries and start focusing on sourcing and creating your products.
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Ensure that you have great branding
If you have attractive and cohesive branding, it can help you to place yourself in a distinctive position. You start apart from other market players and are ahead of all your competitors. Other than appearing attractive, there are few other advantages of great branding. They are:
- It helps you to stand out as a brand in a saturated market
- It offers you with credibility and helps you to appear like an expert
- You can charge more, as consumers perceive that a product can be of an increased value
- You can develop with your customers, which results in brand loyalty
- Enables you to attract the best customers
- Makes you feel more confident about your business
Ensure that you leverage both banner image and logo space. You should try and see that the product pictures are on the brand either by making use of the brand shades in the products or placed in the background. It will make it appear that everything belongs together.
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You can add new items in the shop
If you have more items in your shop, there is a chance that more people will find you. That aside, Etsy’s algorithm also provides you with a boost every time you decide to add a new product. Are you thinking about what to do when you don’t have new products to add? If yes, then that is not a problem. You can generate bundles from the existing products. For instance, if you are selling hair clips, you have the option to create a 5-pack or 3-pack bundle. It provides you the added advantage of maximizing the spend of every customer.
Also, you don’t have to add brand new products each day! Instead, you might aim to add only a few new products every month so that your shop remains active and doesn’t fall prey to stagnancy.
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Generate social media pages for the Etsy shop
Social media has become the order of the day! Hence, it is essential to have an active social presence on any social media platform. It acts as one of the ideal ways to market your Etsy shop. With the help of social media, you have the scope to share images for your products and allow your fans to share the same. It allows you the scope to generate a loyal fanbase and develop trust and familiarity with the followers so that they have an increased chance to purchase from your shop in the days to come.
A few of the best social media channels for the ones who are selling products are Instagram, Pinterest, and Facebook. All these are highly visual platforms, and it enables your product to gain center stage.
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You need to up the product photography
Your customers will be shopping online! Hence, they will purchase your products depending on the pictures that you provide. Hence, your product picture must be excellent. Therefore, you must invest in some best lighting and a good camera. You have the option to purchase fold-away lightboxes online, which is apt for taking professional images of small to medium-sized products.
You must take many shots of every product for your consumers to view it from every angle. You can also offer a wide range of various pictures, for instance, the product image that shows how it’s used or made. However, you should ensure that the primary image highlights a clear image of the product front.
If you think that the images aren’t perfect, you can always use good photo editing software that will retouch and enhance the photos. A good picture goes a long way in selling your product.
Every Etsy seller needs to make good sales. If you want the same, you can use the smart hacks discussed above and notice the difference in your sales.
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
