How to Building a Strong Brand Using Data Privacy

How to Building a Strong Brand Using Data Privacy – One of the main aspects of building a strong and lasting brand that can withstand the test of time and the changes in the industry landscape is to earn trust among your target audiences. Naturally, having a solid product and/or service, as well as investing in powerful marketing campaigns to promote that product, is critical, but it can all crumble like a house of cards unless you are capable of building and maintaining trust.

This process is complex and requires a multifaceted approach that numerous businesses tend to neglect. One of the main trust-building components that companies tend to undermine most often is data privacy.

In order to boost trust levels within your target audience, or mitigate the risk of losing the hard-earned trust you’ve already accreted around your brand, your organization needs to follow certain data privacy best practices.

Establish Data Privacy- and Security-focused Mindset Among your Employees

How to Building a Strong Brand Using Data Privacy – Although most tasks that tackle data privacy and security are typically not among the most fun ones, they are the very fulcrum of business operations and infrastructures. If your data and communication channels are not safe and tightly secured, the risk of data loss and/or misuse, be it your own or the data that belongs to your clients, gets exponentially increased with each new client and project you land.

In order to achieve adequate trustworthiness among your clients and potential consumers, your business must have a clean reputation in terms of legal issues. In order to build and maintain a good rep, you must make sure that the mindset across all your departments stays focused on data privacy and security at all times.

Naturally, your main business workflow and operations shouldn’t be hurt by incorporating the security-first mindset. Instead, be sure to establish such a workplace environment where all your employees utilize all the proven security best practices without even thinking about them.

Your operations should already have a data privacy component integrated within your workflow, for only then will your company be capable of achieving steady growth.

Always Stay Compliant With Current Laws

How to Building a Strong Brand Using Data Privacy – Data privacy regulations like GDPR and CCPA are lately making sure that businesses are taking all the necessary steps toward improving their security and privacy levels, and make sure that organizations do whatever they can to protect their and their customer data, as well as to adhere to all the necessary laws in terms of compliance, data sharing, retention, etc.

However, even if you are compliant with all the regulatory laws, bear in mind that this landscape tends to change, so make sure that your data privacy strategy is always up to date. Additionally, pay attention to the geolocation factor as there is still no clear international precedent in terms of enforcement. This means that regulations vary depending on the country.

Making sure you’re always up-to-date with these regulations minimizes the chances of facing unnecessary legal issues and penalties which can cause severe reputational damage to your brand and negatively impact the trust you are trying to build among your customers, both existing and potential.

Have a Strong Data Governance Strategy in Place

How to Building a Strong Brand Using Data Privacy – Having a powerful and tight data governance plan is a prerequisite for reaching adequate data privacy and security levels. In order to come up with such a strategy, you need to ensure that your departments and individual employees have a clear understanding of the following:

• data classification (how all company and consumer data is divided into types and why)
• how this data is gathered
• how and where these data types are managed and stored
• how long do particular data types need to be retained

One of the most overlooked aspects of creating a strong and effective data governance strategy is properly securing and managing the data – especially personal data – that dwells within your emails. This is why we recommend automating these processes as this can help you properly manage and retain all the email-based data your company handles. This is best done by incorporating email archiving solutions and coming up with strong email retention policies that are surefire ways of handling compliance, as well as optimizing storage and data retention budgets.

Over to you

How to Building a Strong Brand Using Data Privacy – Building trust around your brand is a long process that requires consistency and attention to detail. It takes time and depends on multiple factors, all of which need to be approached with proper strategy and experience. Aside from making sure that you have a great product and that your service is top-tier, you need to also pay close attention to all the technical aspects involved in achieving this goal.

Using data privacy best practices and ensuring high security levels enables you to have a strong underlying structure on which you can build your brand and grow, without worrying about whether or not your and your customer data is safe. One data privacy option to consider is private cloud hosting, available through providers like Liquid Web. Private cloud hosting limits access to your business’ data and enhances security measures. Unlike the public cloud, a private cloud requires physical machines and is accessible through private network links instead of the public internet.

Always keep your policies up to date and maintain high levels of functionality for your data management strategies, only then will your business – as well as your client base – be able to expand at desired rates.