Use Link Building as Part of Your Online Marketing Strategy

Savvy online marketers understand that the only way you will gain exposure for your organization is to get people to visit your website. There are many ways to do this. Many employ a public relations or online marketing firm to put a strategy in place to garner visits. Many try out link building services, to help them achieve this goal. But many business executives are still not completely clear on how it is done or the benefits.

What Are the Benefits of Link Building?

About any business owner’s goal is to find their business on the first page of Google, but this can take a lot of hard work. A lot of these tasks can be outsourced to professional firms that specialize in SEO, online marketing, and link building.

The right online marketing efforts can result in higher Google rankings. The sooner the organization shows up on Google, the more likely it is that the consumer will click on your link, which is the goal. The purpose of online marketing is to convert leads into potential clients.

According to ASU.edu, hyperlinks to reputable sites are some of the most important ranking tactics used by Google, so they should be an integral part of a company’s SEO and online marketing strategy.

But how do you start the link building process? We will address this in the following section.

What is Link Building?

Link building is the process of getting links to a company’s site on other websites. When they are clicked on, the link or hyperlink will take the reader to the business’s website. This increases your site visits and helps with rankings.

Here are a few ways to incorporate link building into an online strategy:

• Add guest posts on high-domain authority blogs and add a backlink to your site.
• Create high-quality content on other companies’ blogs and sites. Good quality content will be shared and help add connections.
• Write press releases and submit them to top media outlets and online sites in your category.

Why is Link Building Important?

So, we understand what link building is and its relevance to search engine ranking, but it should be done in the proper way to make an impact.

Here are some ways that link building is an important part of an online business strategy:

• It helps elevate brand awareness: Link building helps position a company as an expert and authority in their type of business. When linked to highly reputable websites, helps build the brand into a recognizable entity. It also acts as a type of endorsement, to have your businesses hyperlink on other highly respected sites. In the eyes of many, it acts as an endorsement for your business, which helps gain trust from potential clients.
• Link building can help to increase referrals: One of the main reasons companies use link building is to increase traffic to the site. When a company appears on the first page of Google, there is a higher chance that the company will get site visits, than those that appear on page 25. Having the ranking on reputable sites and being highly ranked on Google can boost online business and garner repeat customers.
• Building connections with other businesses in the same category. When your link is on a site that offers similar or related services and products it can help build your business. It helps build a connection with other companies in the same niche.

Let the Experts do the Work

We know that using the internet to grow your business is essential, but it can be a full-time job. Unless an organization hires a full-time employee dedicated to SEO and link building, the best choice is to use a link building agency.

Having an expert on the job can lead to successful outreach campaigns, and improve web page ranking, organic traffic, and higher visibility.

When choosing a link building agency, look for the following:

• A link building firm that already has established contacts with blogs and online publications.
• Can scale up to meet the needs of their clients.
• Fast turnaround time, to see results faster.

Those considering adding link building to their marketing efforts should try out link building services by a professional that can get the job done more efficiently leading to bottom-line results.