How to Leverage the Internet of Things in Your Business

The Internet of Things (IoT) segment has been growing exponentially in the last few years. It now includes a diverse range of devices, systems, and sensors that handle various functions from home automation to robotics. The devices and sensors used in IoT are interconnected such that they collect data, share it, and respond to it without human intervention. Some technologies enabling this include big data, machine learning, and artificial intelligence. Seeing how powerful and useful IoT can be, how can you leverage it in your business?

Understand Big Data

Data has become a crucial commodity in an era where businesses are collecting a lot more of it for various reasons and uses. Unless businesses can understand the data they collect, they cannot use it in any meaningful way.

The analysis of this data is what allows it to be used to get insights that are essential for the running and improvement of many businesses. Businesses can use IoT to understand big data while also getting insight into market trends, product performance, and a lot more.

These insights can be used in the formulation of short and long-term business strategies.

Enabling Smart Building Features and Management

Building management is another area where you can leverage IoT, but it is still largely underutilised. We saw the use of smart building features used to prevent the spread of COVID-19 during the height of the pandemic. It was combined with artificial intelligence to detect sneezes and coughs after which it changes the environment to lower the risk of infection.

In its simplest form, IoT can be used to control and manage HVAC systems, do air quality monitoring, control cleaning robots, control thermostats, and lights as well as monitor access control. By switching these tasks from people to IoT, businesses can turn these people’s focus towards something that adds value to the business.

To ensure all these building management systems work together, businesses have to deploy the right software that allows their interconnection. This requires the services of electronics and software experts. BitBox can design and manufacture hardware and software for these and other uses. BitBox ensures all its devices and software are tested to the highest standards and employs a customer-focused approach to ensure you get exactly the results you need.

Optimize For Voice Search

Voice has become a significant way for people to find information online. It has become so popular due to personal assistants like Alexa and Google Assistant and now contributes a significant amount of searches and internet traffic.

Businesses that are not yet taking advantage of voice search are missing out on a large chunk of online visitors. Businesses can leverage the power of IoT to ensure their websites are optimised for voice search.

Choosing conversational keywords that can be picked up by IoT devices helps businesses appear in results for voice searches which translates into traffic and sales, resulting in revenue growth.

The Internet of Things has become an important part of our lives. It is benefiting businesses in several ways, and those that can take advantage of it will have a massive competitive edge over their competitors.