4 Reasons Why You Should Invest in Paid Social Media

4 Reasons Why You Should Invest in Paid Social Media – Social media has become an intrinsic part of modern life. Facebook, Twitter, YouTube, Instagram, LinkedIn, Snapchat, TikTok – and who knows what will come next. These platforms have all gone from ways of connecting or communicating with each other to hotbeds of advertising, where the potential returns and business wins are enormous.

Signing up to these sites might be free but getting the most out of them for your business isn’t. The benefits of paid social media are huge, however. Here are four reasons why it should be front and centre of your marketing efforts.

1. You can engage with your audience

4 Reasons Why You Should Invest in Paid Social Media – There’s no one size fits all when it comes to social media – just look at how different each platform is!

What this does provide, however, is the opportunity to connect and engage with different members of your audience and potential customer base.

Have a new product to show off in action? Why not produce a glitzy demonstration and post it to YouTube?

Looking to connect with fresh audience bases? It might be time to dust off your dancing shoes and give TikTok a bash.

2. You can raise brand awareness

4 Reasons Why You Should Invest in Paid Social Media – Instagram has particularly become the platform for raising brand awareness. Think influencers, fashion labels, fitness programs, teeth-whitening kits, supplements – brand advocacy is just a DM and an #ad away wherever you look.

The price per post is truly dizzying at the top end of the market. But with the rise of micro-influencers helping smaller companies connect with like-minded groups of people, it’s clear that not utilising social media to raise brand awareness is akin to self-destruction.

3. You can target people by location and interests

4 Reasons Why You Should Invest in Paid Social Media – Paying your way in social media gives you access to a wide array of tools to target specific groups of people, in theory making them more likely to interact with your posts and products.

Facebook is the home of laser-like post targeting, where you can decide the age, gender, location, interests, behaviours and much more.

The sheer amount of data collected by social media websites can be put to use effectively if you conduct your own market research beforehand. Do you have a swell of customers in a certain age bracket or location? Once you have this information to hand you can use targeting to turbocharge your marketing efforts.

4. You can measure success

4 Reasons Why You Should Invest in Paid Social Media – The data doesn’t stop at your potential customers – your post’s performance data will also be collated.

With reams of data to pore over, you can properly measure the ROI of each post, honing your tactics in the meantime to come up with a strategy that works time and time again.

Measuring this against your company’s KPIs might shock you as business wins soon tumble in all thanks to a little investment in social media.