5 Common Instagram Post Mistakes and How to Avoid Them

Everyone knows you’re a busy digital marketer. But even the busiest of people need time to get their feeds in order.

Put interesting content on Instagram to give new people a reason to follow you. With a strong post each week, you’ll keep your followers interested in seeing more of your brand and getting involved on Instagram stories and IGTV.

Don’t screw up your account with cluttered Instagram posts with the same content that has no relevance to your brand or business.

Even the most loyal Instagram users will quickly lose interest in you if you post duplicate photos and videos. If you are careful to post relevant content, you can recall your product or brand for your followers.

Here’s everything you need to know about Instagram post mistakes.

1. Instagram Hashtags 

If you don’t use Instagram hashtags in your posts, your company is missing a huge opportunity to discover new fans. Once you’ve researched and used the appropriate hashtags for your posts, your company should appear on the Instagram Explore page.

Did you know that setapp.com has some great advice on how to post to Instagram from a Mac?

By studying top brands and how they gain followers, you can learn about Instagram marketing a lot. By following these tips, you can capture the attention of users looking for what your brand has to offer, and direct traffic to your Instagram profile.

In addition, you could create unique hashtags for your brand so that your audience recognizes them when it scrolls through their Instagram feed.

2. Hashtags and Great Content

Whether it’s because you too much to post, are afraid of hashtags, or are trying to find the best way to get customers on social platforms, people often use the wrong hashtags. But you can avoid these mistakes and make the most of your Instagram account.

An Instagram business account needs followers to grow because it is a company that promotes the brand name. You can create a free corporate profile on Instagram to promote your brand and name. However, you can lose a lot of followers if you make your Instagram account private.

Making your account public also allows followers who don’t follow you to find you using the correct hashtags.

3. Getting the Bio Right 

When you open a new Instagram account, you might often come across many accounts that lack adequate and relevant bio-information about their brand or company.

It can be tempting to spice up an Instagram profile with the content you see from your competitors to make it look like your brand has established itself, but if you put too much emphasis on creating the bulk of your posts and don’t spend enough time creating the kind of content that is relevant to your brand’s social media marketing efforts, you will see your followers dwindle.

Over the past year or so, Instagram has become a great tool to promote brands and attract customers, and is used all the time by small businesses looking to grow and connect with their followers.

4. Curate Great Photos 

For example, when Warby Parker creates creative photos of her glasses on Instagram, they gain more than 2,000 likes per post and engagement, which can lead to sales and one or two loyal Instagram followers.

By curating photos that our target audience is interested in carefully and publishing some “buffer” messages, we have gained a large and dedicated following on Instagram where we post social media marketing tips, Instagram Stories, and live videos. Whether you recognize it or not, your brand can be seen in the images in your Instagram posts.

Look at established Instagram accounts and analyze their Instagram marketing strategy that works. We’ll also look at some of the most common Instagram mistakes companies make, and how you can avoid them when creating your brand image.

5. Instagram Business Audience Overview Dashboard

Use the free Instagram business audience overview dashboard template to gain insight into your user base and develop ideas for postal strategies to understand your target audience.

Posting inferior content is one of the most common Instagram mistakes companies make. In fact, 50% of respondents to our survey said this is the second most common Instagram mistake companies make with accounts in the app.

There are many stories from users of auto-posting apps who have lost their entire Instagram account because they incorrectly used the app. Remember daily Instagram posts, but only if they are organic and posted in the right way.

Additionally, a good number of hashtags should only be used in 5-10% of Instagram posts. Companies that use Instagram as a marketing channel should delete posts with discriminatory content.

Like the best of us, a typo, spelling, or grammar error in one of your Instagram posts can put your followers off. Accuracy and great content should be the backbone of your social media marketing strategy.

Instagram Post Mistakes: Avoid Them

Avoid Instagram post mistakes at all costs. Don’t overuse hashtags or rely on them. This is not the way to get traction on Instagram anymore.

Don’t use Instagram to spam people or to follow random people. It is great to post every day, but only post content that adds value to your target audience. Failure to do this will lead to your audience switching off.

Get your bio right and curate great photos that will intrigue your audience. Finally, be sure to check all of your posts before you put them out. Make sure there are no spelling and grammar mistakes, and no content that might be considered racist or otherwise offensive.

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